Why Online Video is good for your Business
Why Online Video is good for your Business:
1) Time Efficient
For many professionals, committing to and writing a blog or updating a website is not going to happen. Online video, created by someone else or yourself, is an easy way to get and keep updated and relevant content on your products and services.
2) Talk directly to the ‘people’
Frankly, I’m sick of press releases or corporate bios talking about a specific company or executive, and what THEY bring to the table. With online video the information I WANT is presented, and a real conversation can then follow. It’s real, with real emotion, nuances, and sometimes even body language that can’t be expressed over text.
3) Take advantage of the Network Effects
The term Network can be interchanged with “Viral”. By having your videos online, it can be put into viral players that encourage bloggers, and other website managers to embed the video and share it with others.
4) Reuse Opportunities
These videos can be displayed on your corporate website, the extranet, intranet, embedded or linked to from a press release, email newsletter, sent to clients, leads, referrals, investors; and encouraged to spread on other websites. For those in Integrated Marketing, you’ll love this.
5) Speaking in person to the whole world across time
Since the web is global (and the top medium in the workplace in North America) it can be easily found and shared across distances and is saved in the Internet for access over time. Some theories suggest that the content over the long term is more effective than big media buys. How many people do you reach by giving a speech? 10? 100? 1000? On the web it can reach mass audiences.
6) What an Online Video Conversation should be:
A) Straight to the point, identify the “problem”.
B) Give the audience real answer to their questions, BEFORE they ask them.
C) Make it easy for someone to contact you after watching.
7) What a Online Video Conversation should NOT be:
The type of conversational online videos I’m talking about are NOT:
A) You or a paid actor speaking to a bunch of people and simply recording it; unless they are a truly gifted orator it is not personal enough nor engaging.
B) A bunch of fluff and/or hype which talks “around” the actual offering.
C) Canned questions without improv or authenticity.
